Monthly Archives: August 2014

Is the Message “Medium”?

“Medium is a new place on the Internet where people share ideas and stories that are longer than 140 characters and not just for friends. It’s designed for little stories that make your day better and manifestos that change the world.”

In the past couple of days, I’ve come across a few comments about Medium on Twitter and Facebook. I may have read some posts on it, as well. (Well, I have now. Several.)

I can’t quite work out what the offer is. It seems like yet another blogging platform, though perhaps one with some more social aspects. Building a circle of contacts – starting with Twitter followers and – or – Facebook friends, since you need to sign in with one or other of those.

Then you can add new Medium accounts you read – like following on WordPress, it would seem.

I began blogging on LiveJournal, which was a highly social space, but also public, too (if you cared to show your posts publicly; you can control who sees which posts). Since LJ was the place I first tried blogging, it set the standard, and in many ways its social features were way ahead of other platforms I looked at, such as Blogger, Blogspot – and WordPress. For instance, LJ had bested comments from the start of my experience with it, and when, a couple of years later, I wanted a more professional home for my blog, I couldn’t believe that comments couldn’t be relied to and nested. (WordPress brought that in a year or so later.)

Other platforms came along with similar ideas – like the now dead Posterous. But Facebook came to dominate the social side of posting, with the result that LJ has become a backwater, with little activity. It had started in California, I think, but has been sold on a couple times and is now owned by a Russian firm, I think.

Medium certainly looks good – LJ hasn’t changed much in the past few years, and looks dated (but since there are a huge number of user options and themes – just like WordPress – that may be my fault for not changing my layout). It is clean, smart – like a magazine. Actually, what it really remind me on is the social aggregator Flip, which looked great and was a joy to use – but did nothing that I needed it to do; it was just an extra space to log into.

So I can’t see what the killer function in Medium is. I’m sure I’ll be proved wrong and it will become apparent. Maybe the social drive to write and share in such a space will win through and resonate, in the same way LJ did, though it will be fighting the behemoth of Facebook there (though Medium seems to be about long form writing and collaboration rather than just sharing stuff. Maybe that’s just me.)

Still, a new space to keep an eye on.

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