I went to the Natural History Museum at the weekend, to see the Wildlife Photographer of the Year exhibition. The exhibition was excellent – I’d recommend a visit – but that’s not what I wanted to write about.
But there was one small bit of technology used in the exhibition that struck me as being a great use of the internet, and served to make users advocates and advertisers of the show – willingly. Innovative, too – I’d not seen it used before.
At the end of the exhibition was a desk with a touch-screen, where one could select pictures from the show – and have them emailed to you (or any other email address).
This was very simple to use – more or less drag and drop.
I picked several pictures – it didn’t seem as if there was a limit (if so, it was quite a large one) – and emailed them to me. And of course, I could forward them elsewhere – sharing them (and publicising the exhibition and its photographers).
This simple bit of tech just seemed so neat: I get to look at my favourite photographs later, I can share them. And talk about them! It really engaged people. Whoever thought of this at the Natural History Museum deserves a medal – I wonder if it will catch on at other exhibitions? (And I’m sure you’ll let me know if it is already widely used around the place!)